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Such an incredibly written article. I’m actually shocked that Neon Hippies with its basic AF branding and seeming lack of proofreaders gets a contract at Neiman. Worse is the fact that brands which have true depth and expertise in the field of psychedelics don’t get the same traction as those that play the fake it till you make it game. Ultimately if you skirt the edges you don’t disrupt or threaten Big Pharma and I think that goes a long way. No shadow bans, no Shopify account closures, you just have to dumb yourself down to an empty vessel in the process.

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